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BBC News | Why big tech is betting on cute mascots AI generated summary, Read the full article for complete information. Big tech firms are reviving cute cartoon mascots to humanise their brands, with Microsoft unveiling “Mico” for its Copilot AI and Apple introducing the unofficial “Little Finder Guy” for its new laptop. Marketing experts say such characters can boost market‑share growth and create lasting emotional bonds by giving cold, impersonal services a friendly, baby‑like face, a tactic now also being used by Google, Mozilla, Duolingo, Penguin and others. While companies tout the mascots’ expressive, customizable qualities and allow users to turn them off, scholars caution that marrying AI with cuddly avatars may manipulate consumers and heighten mistrust, even as the strategy reflects a broader push for warmth and familiarity amid growing consumer cynicism. Read more: https://www.bbc.com/news/articles/c99l1zzp8xzo?at_medium=RSS&at_campaign=rss #Apple #Microsoft #Google #Reddit #Duolingo

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