@cstross@wandering.shop I suspect that children are going to take to #Tesco's #TheFruitGiant. The advertising so far picks up and runs with the gruesomeness of the character and it has a certain sort of #RoaldDahl appeal, including 'A big giant did it and ran away!' and 'Oy! Fruitface!'. https://youtube.com/v/3CYzNYeG3Kg