This is the best article I've read about podcast monetization in a very long time, and I HATE talking about podcast monetization! https://podnews.net/article/intimacy-over-scale Programmatic ads really only bring in meaningful revenue when they get 100s of 1000s of impressions a month, which forces podcasters to cram 9 or more ads into each episode. But direct sponsorship is quite different. Better for listeners, the creator, and the sponsor. #podcasting #monetization #ads #sponsorship