Variety | NBC News Aims to Steer Business Coverage Beyond Stocks, Bonds by Brian Steinberg AI generated summary, Read the full article for complete information. NBC News is rolling out a new “Business in America” initiative that moves its business reporting beyond traditional stock‑market coverage, featuring in‑depth interviews with CEOs of major consumer‑impact companies such as Nike, General Motors, Zillow and Barnes & Noble. The series—shaped by audience research showing a demand for clear, non‑partisan explanations of rapid market‑wide changes in technology, retail and health care—will be distributed across “Today,” “NBC Nightly News,” NBC News Now, the network’s subscription app and social platforms. NBCUniversal News Group chairman Cesar Conde highlighted the audience’s appetite for direct insight from corporate leaders, and the effort follows NBC News’ recent split from CNBC’s business unit. Veteran reporter Christine Romans has been named chief business correspondent to anchor a new two‑hour live‑stream program, while the first segment featured Craig Melvin interviewing Nike CEO Elliott Hill, with upcoming episodes slated with Zillow’s Jeremy Wacksman and Barnes & Noble’s James Daunt. Read more: https://variety.com/2026/tv/news/nbc-news-business-beyond-stocks-bonds-cesar-conde-1236743902/ #NBCNews #Nike #GeneralMotors #Zillow #CesarConde #ChristineRomans #JoannaStern #CraigMelvin #ElliottHill #CNBC #JeremyWacksman #JamesDaunt